Martin Conneen

Martin Conneen

President, Asia Pacific at Wunderman (WPP Group)
New York, United States

About me

As Regional President, Martin leads Wunderman throughout Asia Pacific. He oversees Wunderman’s efforts in 14 countries, including Australia, and was appointed to the Wunderman Executive Board in 2014.

Martin came into the roles following his position as Chief Operating Officer of Wunderman Brand Experience, streamlining operations and creating a more integrated digital global offering.

A veteran marketer, Martin served as Global Managing Director for Team Nokia from 2010 to 2013 directing a team of 550 in 50-plus markets. Before that, he built Wunderman International, our agency in Tokyo, from the ground up. The business grew to nearly $10 million in just a few years. These experiences give him a unique perspective on the agency, its operations, its technology and its talent.

Prior to joining Wunderman in 2006, Martin was with OgilvyOne, where he was the General Manager of OgilvyOne Tokyo and Managing Partner, Interactive. While there, he led the American Express team for the Ogilvy Group, including development of advertising, direct, digital and loyalty programs. He was responsible for the growth and development of digital services and partnerships.

Martin spent seven years at Agency.com (Omnicom Group) where he was Vice President of Client Services in New York, leading the Compaq and Verizon accounts. He then moved to Colorado to become Regional President, serving GM and Sprint and other Fortune 500 brands.

Martin has a Bachelor of Arts from Williams College and was formerly an English teacher in New York City. He now resides in Singapore.

Positions

President, Asia Pacific
Wunderman (WPP Group)
January 2014 - Present (6 years 7 months)
Lead Wunderman Asia Pacific. Responsible for the strategic direction, operations and growth of Wunderman across 14 countries and 22 offices.

Member of the Wunderman Executive Board.

Regional advertising Awards:
-DMA 2015 Asia Judge
-Spikes Asia Speaker 2014

Wunderman is a digital and direct marketing agency that combines creativity and data to drive results for its clients. Wunderman excels in CRM, advertising, loyalty management, content, promotions and social media. Founded by Lester Wunderman in 1958, Today we have 7,000 people, comprising 1,300 data scientists, 2,200 creatives and 3,500 business people working in 175 offices in 60 countries. Best Buy, Citibank, Coca-Cola, Ford, Microsoft, Pfizer, Telefónica, Shell and UnitedHealth Group are among our clients. Wunderman is part of WPP (NASDAQ: WPPGY).
Chief Operating Officer, Brand Experience
Wunderman (WPP Group)
April 2013 - January 2014 (9 months)
Global COO of Brand Experience, one of 4 Wunderman Operating Divisions

Consistently ranked among the world’s top digital, CRM and mobile agencies, Wunderman delivers deeply connected brand experiences, consumer engagements, data and insights, and healthcare marketing solutions that build brands and businesses.
Managing Director, Global Client Lead
Wunderman (WPP Group)
January 2010 - July 2013 (3 years 6 months)
Global Client lead for the Nokia account responsible for leading 550 staff in 53 markets. As global AOR, Wunderman was responsible for global digital marketing, performance analytics, off-shore digital production and e-commerce.
Interim CEO, Wunderman UK
Wunderman
July 2012 - November 2012 (4 months)
Representative Director, Chairman of the Board
Wunderman International ( Tokyo, Japan)
April 2007 - January 2010 (2 years 9 months)
Launched new WPP agency in Japan for digital and direct marketing. Established the agency including legal entity, back office and operations. Grew revenue to $10M and tripled staff.
During this period, additionally relaunched Wunderman Beijing. Recruited and managed the Wunderman Beijing operations.
Managing Director
Wunderman / Y&R Brands
March 2006 - March 2007 (1 year)
Wunderman Lead in joint venture with Dentsu. Restructured office improving profitability, client satisfaction and digital capabilities.
General Manager & Managing Partner Interactive
OgilvyOne Japan
May 2003 - February 2005 (1 year 9 months)
Responsible for P&L, staffing across client base. Led an integrated American Express team for advertising, direct, and digital units. Developed 3 year digital and mobile strategy, including JV & acquisition plan. Established in-house digital production company. Member of Japan Board of Directors
Regional President
Agency.com (Omnicom Group)
February 1995 - July 2001 (6 years 5 months)

Education

BA, History

1989 - Present (31 years 7 months)

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