It takes imagination and insight to help clients turn knowledge into customer-focused marketing solutions—two qualities for which Gary S. Laben is known.In addition to his role as CEO of KBM Group, the data services arm of Wunderman, in March 2013 Gary was named president of the newly formed Wunderman Data & Insights division. He is also a member of the Wunderman Executive Board.
As CEO of KBM Group, Gary continues to lead the company through the successful integration of acquisitions as well as direct its global expansion. During his tenure, he has transformed the company from a marketing services provider into a strategic customer-engagement partner for leading global brands, as he continues to expand the company’s footprint and services through organic growth and acquisition.
As president of Wunderman Data & Insights, Gary oversees the full spectrum of Wunderman’s ability to ensure the most appropriate universe of data for clients; to integrate and manage that data; and to derive insights through data processing and analytics. The move brings him even closer to his vision of enabling clients to turn customer data into a strategic asset and benefit from more robust “big data” solutions on a global scale.
Gary is a 25-plus-year veteran of the information marketing industry. Prior to joining KBM Group (formerly KnowledgeBase Marketing) in 2000, he served as vice president of Marketing and Business Development at Experian, where he was actively involved in growing the company through acquisitions and marketing endeavors.