Caroline Le Moal

Caroline Le Moal

Directrice New Business, Marketing & Communication at Arena Media
Puteaux Cedex, France

About me

After graduating from one of the most prestigious French Business Schools (ESSEC MBA), Caroline entered Havas Sports & Entertainment where she developed a unique understanding of French consumers as Head of Strategic Planning. In 2014 she joined Havas Media Group and brought her ability to connect brands and people in a meaningful way to the next level of relevance and efficiency.

Since 2016, as Partner and Head of Content, she has led a portfolio of Media & Entertainment-driven advertisers made up of Disney (TWDC), Canal (Vivendi) and Beats by Dr Dre (Apple). From Havas Sports & Entertainment to Havas Media Group, Caroline has developed a unique point of view on owned/shared/earned/paid strategies for entertainment brands. She is mainly inspired by her work for current clients: launching a new Disney/Marvel/Pixar theatrical movie every month, maximising buzz and visibility of Canal + TV Shows like The Young Pope / Versailles and maximising inspiration power of Beats' ambassadors in sports and music.

Sector Experience


Directrice New Business, Marketing & Communication
Puteaux Cedex, France
Head of New Business & Communication
Havas Media Group
Puteaux Cedex, France

Similar Talent

Amélie Ponchau
Directrice du new business et de la communication
Laurence Armaugau
Directrice marketing et communication
McCann WorldGroup France
Doriam Chemcham
Directrice Marketing et Communication
Dentsu Aegis Network France
Catherine Clément
Directrice Marketing COmmunication Crosscanal
Palais des thés
Valérie Rudler
Directrice du Marketing et de la Communication France
Publicis Groupe, Paris
Sandrine Delabre
Directrice du Développement / New Business Director
Y&R Paris, Boulogne-Billancourt
Lucy Taylor
Head of Marketing & New Business
VMLY&R London
Andrea Foth
Marketing & New Business Director
VCCP Berlin

Create a free Talent profile and become a member of AdForum

Get Started