Caroline Le Moal

Caroline Le Moal

Directrice New Business, Marketing & Communication at Arena Media
Puteaux Cedex, France

About me

After graduating from one of the most prestigious French Business Schools (ESSEC MBA), Caroline entered Havas Sports & Entertainment where she developed a unique understanding of French consumers as Head of Strategic Planning. In 2014 she joined Havas Media Group and brought her ability to connect brands and people in a meaningful way to the next level of relevance and efficiency.

Since 2016, as Partner and Head of Content, she has led a portfolio of Media & Entertainment-driven advertisers made up of Disney (TWDC), Canal (Vivendi) and Beats by Dr Dre (Apple). From Havas Sports & Entertainment to Havas Media Group, Caroline has developed a unique point of view on owned/shared/earned/paid strategies for entertainment brands. She is mainly inspired by her work for current clients: launching a new Disney/Marvel/Pixar theatrical movie every month, maximising buzz and visibility of Canal + TV Shows like The Young Pope / Versailles and maximising inspiration power of Beats' ambassadors in sports and music.

Sector Experience

Positions

Directrice New Business, Marketing & Communication
Puteaux Cedex, France
Head of New Business & Communication
Havas Media Group
Puteaux Cedex, France

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