Monoprix - "Where's my sock ?"

ROSA PARIS

ROSA PARIS Paris, France

7716

Title	Where's my sock ?
Agency	ROSA PARIS
Campaign	Where's my sock ?
Advertiser	Monoprix
Brand	Monoprix
Date of First Broadcast/Publication	2019 / 3
Business Sector	Retail, Distribution & Restaurants
Philosophy	To introduce Monoprix's new three-sock "pairs", Rosapark created a film centered on that age-old question 'Where's my Sock?' In the spot, people are seen searching under beds, in hampers and even diving into laundromat machines to try to find their favorite sock, which has abandoned their other foot. One even sobs into the remaining sock as she pines for its mate. The solution is a pack that includes a pair of socks plus one - the Monoprix three-sock pair.
Media Type	Television
Length	58 seconds
Brand Manager	Florence Chaffiotte
Brand Manager	Nicolas Gobert
Brand Manager	Stéphanie Jallet
Brand Manager	Angeline Froger
Co-Founders	Jean-Patrick Chiquiar
Co-Founders	Gilles Fichteberg
Co-Founders	Jean-Francois Sacco
Creative Director	Gilles Fichteberg
Creative Director	Jean-Francois Sacco
Associate Manager	Quentin Labat
Account Director	Lucile Wissocq
Head of Digital Strategy	Jeanne Neuschwander
Account Manager	Charlotte Giraud
Copywriter	Hélène Boudin
AD	Nazgol Athari Nejad
Strategic Planner	Sacha Lacroix
TV Producer	Thomas Laurent
TV Producer	Cerise Podetti
PR	Mélanie Colléou
PR	Theda Braddock
Production	De Gaulle
Director	Tom Bartowicz