|Brief||May 3: World Press Freedom Day. Sweden's leading newspaper, Expressen, and the country's largest newspaper and magazine distributor, Pressbyrån, join forces to collaborate with photojournalists Nic Ut, Nilüfer Demir, Jeff Widener and Richard Drew. The resulting ads are published in the newspaper to highlight the importance of photojournalism. Because if important events are not captured for the rest of the world, it's as if they never happened.|
|Campaign||Without the Whole Picture|
|Brand||Pressbyrån Convenience store/Newspaper|
|Business Sector||Newspapers, Magazines, Books|
|Story||Sweden´s leading newspaper, Expressen, and the largest distributor of papers and magazines, Pressbyrån, joined forces on World Press freedom day in a collaboration with the now world famous photographers Nic Ut, Nilüfer Demir, Jeff Widener and Richard Drew. On World Press Freedom Day the 3rd of May, these ads were published in the newspaper to highlight the importance of having a photographer in place at the right time, or the rest of the world will never know what happened.|
|Problem||Pressbyrån is through their retail chain the largest distributer of newspaper and magazines in Sweden.Expressen is Sweden’s leading newspaper.|
|Creative Team||Johan Landin|
|Creative Team||Filip Laurent|
|Creative Team||Erik Nordenankar|
|Creative Team||Julia Sebesteny|
|Account Manager||Bella Lagerquist|
|Client Director||Jesper Ander|
|Creative designer||Sara Bellafesta|
|Graphic Designer||Jens Broman|
|Creative designer||Kenna Magnusson|
|Marketing Advertising||Lennart Schultz|
|Marketing Advertising||Madeleine Berglund|
|Marketing Advertising||Amanda Mompalao de Piro|
|Advertising Manager||Helena Kieffer|
|Advertising Manager||Göran Forsberg|
|Advertising Manager||Evelina Maltesson|
|Advertising Manager||Emma Rosenbaum|
|Advertising Manager||Johanna Holmberg|
|Advertising Manager||Mattias Lundell|
|Advertising Manager||Elin Fredriksson|
|Advertising Manager||Magnus Alselind|
|Head of Operations||Anna Widmark|
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