Jesper Ander
Account Director at Åkestam Holst
Stockholm, Sweden
TitleBoy on the beach
BriefMay 3: World Press Freedom Day. Sweden's leading newspaper, Expressen, and the country's largest newspaper and magazine distributor, Pressbyrån, join forces to collaborate with photojournalists Nic Ut, Nilüfer Demir, Jeff Widener and Richard Drew. The resulting ads are published in the newspaper to highlight the importance of photojournalism. Because if important events are not captured for the rest of the world, it's as if they never happened.
Agency
Campaign Without the Whole Picture
Advertiser Pressbyrån
Brand Pressbyrån Convenience store/Newspaper
PostedNovember 2019
Business Sector Media, Publishing & Production
Story Sweden´s leading newspaper, Expressen, and the largest distributor of papers and magazines, Pressbyrån, joined forces on World Press freedom day in a collaboration with the now world famous photographers Nic Ut, Nilüfer Demir, Jeff Widener and Richard Drew. On World Press Freedom Day the 3rd of May, these ads were published in the newspaper to highlight the importance of having a photographer in place at the right time, or the rest of the world will never know what happened.
Problem Pressbyrån is through their retail chain the largest distributer of newspaper and magazines in Sweden.Expressen is Sweden’s leading newspaper.
Media Type Print
Creative Team
Creative Team
Creative Team
Creative Team
Account Manager
Client Director
Strategist
Creative designer
Production Company BKRY
Graphic Designer

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