| Title | Boy on the beach |
| Brief | May 3: World Press Freedom Day. Sweden's leading newspaper, Expressen, and the country's largest newspaper and magazine distributor, Pressbyrån, join forces to collaborate with photojournalists Nic Ut, Nilüfer Demir, Jeff Widener and Richard Drew. The resulting ads are published in the newspaper to highlight the importance of photojournalism. Because if important events are not captured for the rest of the world, it's as if they never happened. |
| Agency |
Åkestam Holst /NoA
|
| Campaign |
Without the Whole Picture
|
| Advertiser |
Pressbyrån
|
| Brand |
Pressbyrån Convenience store/Newspaper
|
| Posted | November 2019 |
| Business Sector | Media, Publishing & Production
|
| Story | Sweden´s leading newspaper, Expressen, and the largest distributor of papers and magazines, Pressbyrån, joined forces on World Press freedom day in a collaboration with the now world famous photographers Nic Ut, Nilüfer Demir, Jeff Widener and Richard Drew. On World Press Freedom Day the 3rd of May, these ads were published in the newspaper to highlight the importance of having a photographer in place at the right time, or the rest of the world will never know what happened. |
| Problem | Pressbyrån is through their retail chain the largest distributer of newspaper and magazines in Sweden.Expressen is Sweden’s leading newspaper. |
| Media Type |
Print
|
| Creative Team |
Johan Landin
|
| Creative Team |
Filip Laurent
|
| Creative Team |
Erik Nordenankar
|
| Creative Team |
Julia Sebesteny
|
| Account Manager |
Bella Lagerquist
|
| Client Director |
Jesper Ander
|
| Strategist |
Karl Wikström
|
| Creative designer |
Kenna Magnusson
|
| Production Company |
BKRY
|
| Graphic Designer |
Jens Broman
|
