Gary Bowyer
Assistant Editor at Fulwell 73 Production
London, United Kingdom
TitleJames and Wilf
Agency
Campaign James Corden and his alter ego Wilf launch Samsung Galaxy
Advertiser Samsung
Brand Samsung Mobile
Date of First Broadcast/Publication
Business Sector Mobile Telephones & tablets
Story Forget about pre-order day for the Apple Watch. It's also launch day for the Samsung Galaxy S6 and S6 Edge, which means ads for the smartphone are rolling out all over the world. 
Philosophy The two most notable spots come from Cheil U.K. and 72andSunny for the U.K. and global markets, respectively. The Cheil spot stars James Corden twice over—as himself and his alter ego, an obnoxious commercial director named Wilf Meltson. It's the kind of self-aware celebrity-pitchman work we've seen a lot lately, even if Corden doesn't get as self-hating or downright scornful as Neil Patrick Harris or Ricky Gervais. 
The two most notable spots come from Cheil U.K. and 72andSunny for the U.K. and global markets, respectively. The Cheil spot stars James Corden twice over—as himself and his alter ego, an obnoxious commercial director named Wilf Meltson. It's the kind of self-aware celebrity-pitchman work we've seen a lot lately, even if Corden doesn't get as self-hating or downright scornful as Neil Patrick Harris or Ricky Gervais. 
Media Type Television
Length
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Editorial Company
Sound Mix
COO
Business Director
Account Manager
Head of TV and Content
Production Assistant
Global Chief Creative Officer
Creative Director
Art Director
Creative Director
Copywriter
Production Company
Production Company
Director
Executive Producer
Producer
DP
Production Designer
Editor
Assistant Editor
Executive Producer
Producer
Producer
Flame Operator
Color Correct
Mix
Producer

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