Mark Mulhern

Mark Mulhern

CEO at We Are Unlimited
Chicago, United States
President, East
New York, United States
August 2015 - Present (3 years 6 months)
iCrossing- The marketing engagement company at the intersection of creativity, technology and data
EVP, Senior Director, Petcare North America
New York, United States
August 2011 - July 2014 (2 years 11 months)
Responsible for the team overseeing five brands in the $2bn Mars Pet US Portfolio including Pedigree

Global brand leadership role on the Cesar Brand. Global Creative development leadership on Pedigree

Heavy digital strategy and creative focus across the brands including social and mobile.

Consistent thought leader on impact of digital to the customer journey and purchase decision making.

Pro Bono work with Autism Speaks including the 2014 launch of MSSNG, a campaign to drive awareness of Autism Speaks' partnership with Google to analyze 10,000 genomes to find the missing answers to Autism.
Business Director, Microsoft Office
New York, United States
March 2009 - August 2011 (2 years 5 months)
Business Director for the launch of Microsoft Office 2010 in the US and Global markets.

We created the Make it Great campaign theme and gathered real user testimonials from five markets so people could share why they want to Make it Great and show how Office helps them.

Large scale, predominantly digital, campaign with deep publishing partnerships extensions.
Business Director
Anomaly
April 2007 - March 2009 (1 year 11 months)
Brand Director for the Launch of Virgin America in 2007 and the several high profile Coca Cola projects in 2008.

Experience ranged from traditional account management and strategic planning to website creation, packaging, events and IP development.
AM / AD / Group Account Director
London, United Kingdom
November 2001 - April 2007 (5 years 5 months)
In my final role at AMV I was responsible for the outstanding day-to-day delivery of all aspects of the 2nd largest grocery retailer in the UK and agency flagship account. A fast moving retail business spending ~$40 million in measured media.

Central to the delivery of the award winning, multi-platform, totally integrated Try Something New Today campaign featuring celebrity chef Jamie Oliver.

Responsible for the management and development of a team of 9 people.

Previous roles included significant stints on GE, Walkers Crisps (Lays), BT and New Business
Co-Founder
Return2Sender
March 2001 - November 2001 (8 months)
Co Founder (with Donald Douglas) of Ireland's (now) leading mobile marketing agency.

We leveraged some SMS query software from ContactDetails and built a successful mobile agency- offering clients mobile interactivity to their campaigns.

We were unique at the time for our consumer-first approach - we called it Return2Sender not just because we liked Elvis but because we believed everything needed to start with the consumer. Over time that proved to be the right approach.

A combination of factors lead to me passing my shareholding to Donald and moving back to re-join AMV in London. Donald took the company from strength to strength since then and I have always retained my fascination with the mobile space.
Marketing Director
ContactDetails.com
July 2000 - March 2001 (8 months)
Head of Marketing for first-wave Social Networking website focused on allowing people to access friends and contacts' always-up-to-date contact information.

Created an advertising and marketing campaign that ran successfully in 5 markets around the world
Graduate Trainee
London, United Kingdom
September 1999 - July 2000 (10 months)
Joined the Graduate Trainee scheme at AMV to be given the best possible introduction to the advertising business at one of the best agencies in the world.

Only left because dotcom millions beckoned...

Education

MSc, Advertising

1998 - 1999 (1 year)

BA, Economics and Politics

1995 - 1998 (3 years)

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