| Title | The Face of Litter |
| Agency | Ogilvy Hong Kong |
| Campaign | The Face of Litter |
| Advertiser | Hong Kong CleanUp |
| Brand | Hong Kong CleanUp |
| Date of First Broadcast/Publication | 2015 / 4 |
| Business Sector | Environmental & Ecological Issues |
| Story | Littering and excess waste is an ongoing problem that needs to be faced, once and for all.Taking this statement literally, the Hong Kong Cleanup used DNA phenotyping to put a face to litterbugs.The campaign can be seen around the city, warning people not to litter, at the risk of becoming the next face of the campaign. Learn more: http://www.ecozine.com/article/the-face-of-litter Join the Hong Kong Cleanup: HKcleanup.org |
| Media Type | Outdoor/Out of Home |
| Length | |
| Chief Creative Officer | Reed Collins |
| Executive Creative Director | Rafael Guida |
| Creative Director | Jim Fong |
| Head of Creative Technology | Craig Mason |
| Business Director | Viko Wong |
| Head of TV, Hogarth | Mikyung Kim |
More Work
SEE ALLConcert
- BRAND:
- KFC
- AGENCY:
- Ogilvy Hong Kong
Volcano
- BRAND:
- KFC
- AGENCY:
- Ogilvy Hong Kong
Spaceship
- BRAND:
- KFC
- AGENCY:
- Ogilvy Hong Kong
Dragon
- BRAND:
- KFC
- AGENCY:
- Ogilvy Hong Kong
Plastic Bottle
- BRAND:
- Hong Kong CleanUp
- AGENCY:
- Ogilvy Hong Kong
Butt
- BRAND:
- Hong Kong CleanUp
- AGENCY:
- Ogilvy Hong Kong
Packaging
- BRAND:
- Hong Kong CleanUp
- AGENCY:
- Ogilvy Hong Kong
The Face of Litter
- BRAND:
- Hong Kong CleanUp
- AGENCY:
- Ogilvy Hong Kong