| Title | Foodography (Film) |
| Agency | BBR Saatchi & Saatchi |
| Campaign | Foodography |
| Advertiser | Carmel Wineries |
| Brand | Carmel Wineries |
| Date of First Broadcast/Publication | 2015 / 4 |
| Business Sector | Wines, Champagnes |
| Story | If like Carmel Wineries you are one of the largest and oldest wineries in the country How do you get through to an entirely new generation of consumers?You know, the ones who like to kick back a few cocktails rather than wine. The Foodies: Youngsters who experience food through the lens of a smartphone. Our answer: FOODOGRAPHY: A series of unique and unforgettable live dining events, that doubled as photography workshopsand at the center of which lie two first-of-a-kind dishes created to capture the perfect shot of gourmet food through a smartphone. |
| Philosophy | Working together with a ceramic artist, we created the world's first Instagram dishes.The 360 - A revolving platform designed for shooting beautiful video footageThe Limbo - Designed for shooting still photography and cutting out background interference.Then in cooperation with one of the country's most talented chefs, we crafted a menu inspired by wine. A five course dinner that would be plated and served exclusively in the world's first Instagram dishes. To complete the experience we invited the country's best food photographer to teach our guests the art of Foodography. And last but not least we made sure to invite some special guests that would help get the word out to foodies. Our guest list included: 2 Michelin Star Chefs | Renowned Local Food bloggers | Food Critics |Newspaper & Television Journalists | Top Wine Critics Israeli Foodies loved the experience and we hope you will too! |
| Media Type | Case Study |
| Length | |
| Chief Executive Officer (CEO) | Yossi Lubaton |
| Creative Director | Nadav Pressman |
| Creative Director | Eran Nir |
| Art Director | Shirley Eva Bahar |
| Copywriter | Liron Cohen |
| Art Director | Ori Hasson |
| UX and Interaction Expert | Gal Mamalya |
| VP Production/Content | Dorit Gvili |
| Digital Producer | Maya Palmon |
| Account Group Head | Shani Shaul Vengosh |
| Account Supervisor | Michal Popov |
| VP Strategic Planning | Shai Nissenboim |
| Strategic Planning Information Specialist | Eva Hasson |
| Producer | Alon Shmoelof |
| Video Editor | Dan Deutsch |
| Traffic Co/Ordinator | Ronit Doanis |
| Chef | Meir Adoni |
| Food Photographer | Dan Peretz |
| Ceramic Artist | Adi Nissani |
| PR Coordinator | Orly Segal |
More Work
SEE ALLFoodography (Board)
- BRAND:
- Carmel Wineries
- AGENCY:
- BBR Saatchi & Saatchi