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Fred Levron
Fred Levron
Global CCO at ---
New York, United States
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TitleThe Responsible Manhole
Agency
Campaign The Responsible Manhole
Advertiser TVS Motors Limited
Brand TVS
Date of First Broadcast/Publication 2022
Business Sector Other Vehicles
Story Dentsu Creative’s latest innovation ‘The Responsible Manhole’, a road safety initiative in partnership with the Brihanmumbai Corporation (BMC) and TVS Motor Company, addresses the critical issue of open manholes in the city. According to a survey, two-wheeler riders are the obvious victims of the submerged open manholes in the city.
As part of the initiative, a unique device will be installed at multiple locations which are the most prone to flooding. This warning device is installed beneath a manhole. The device is connected to a specially designed app created for the BMC, it receives real-time notifications along with the geolocation of the open manhole. As it rains and the manhole cover is dislodged, the device automatically rises above ground and gets activated. Once activated, it alerts passers-by with LED blinker and buzzer. It also notifies the BMC via the app for prompt action.
Media Type Case Study
Length
Creative Supervisor
Creative Supervisor
Creative Supervisor
Creative Supervisor
Creative Supervisor
Technology Lead, Ideation and Creative supervision
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Post Production
Production
Developer
Programmer
Developer
Copywriter
Copywriter
Creative Team
Copywriter
Copywriter
Art
Art
Art
Product Research
Designer
Product Development
Product Development
Software Development
Product Development
Senior Leadership
Senior Leadership
Senior Leadership
Senior Management
Senior Management
Senior Management
Senior Management
Senior Management
Account Management
Senior Management
Production Company

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