Neil DaCosta
BTS Shooter at Found Objects
, United States
TitleGift of Family 1
Campaign The Last Family Portrait
Advertiser WATERisLIFE
Brand Water Is Life
Date of First Broadcast/Publication
Business Sector Public Safety, Health & Hygiene
Tagline their first family portrait is probably their last
Story Every 20 seconds, a family in Sub-Saharan Africa loses a loved one to unsafe drinking water. Deutsch took that brutal fact and made a gorgeous, bittersweet campaign for the Water Is Life charity—getting Ethiopians to pose for their first family portraits, which could also be their last. 
Philosophy Award-winning photographer Neil DaCosta took the photos. The print ads, each with a call to action,will run in Bloomberg, The Economist and Forbes, among other magazines."Most people go into these rural areas of Ethiopia, snap a picture of the tribes and then leave," said Water Is Life president Kristine Bender. "This is the first time anyone has physically printed, framed and given them a family portrait. You could see the gratitude on their faces. Knowing we are making a difference by capturing an important moment in their life, the project's goal isn't just to give family portraits, it's to keep these families alive." 
Media Type Outdoor/Out of Home
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Design Director
Director of Integrated Media
Integrated Production
Director of Digital Production
Asst. Digital Producer
Print Producer
Post Producer
Digital Design
Application Developer

People related to this work

Related Ads


Create a free Talent profile and become a member of AdForum

Get Started