|Campaign||The Last Family Portrait|
|Brand||Water Is Life|
|Date of First Broadcast/Publication|
|Business Sector||Public Safety, Health & Hygiene|
|Tagline||their first family portrait is probably their last|
|Story||Every 20 seconds, a family in Sub-Saharan Africa loses a loved one to unsafe drinking water. Deutsch took that brutal fact and made a gorgeous, bittersweet campaign for the Water Is Life charity—getting Ethiopians to pose for their first family portraits, which could also be their last.|
|Philosophy||Award-winning photographer Neil DaCosta took the photos. The print ads, each with a call to action,will run in Bloomberg, The Economist and Forbes, among other magazines."Most people go into these rural areas of Ethiopia, snap a picture of the tribes and then leave," said Water Is Life president Kristine Bender. "This is the first time anyone has physically printed, framed and given them a family portrait. You could see the gratitude on their faces. Knowing we are making a difference by capturing an important moment in their life, the project's goal isn't just to give family portraits, it's to keep these families alive."|
|Media Type||Outdoor/Out of Home|
|Chief Creative Officer||Kerry Keenan|
|Executive Creative Director||Menno Kluin|
|Creative Director||Julia Neumann|
|Creative Director||Frank Cartagena|
|Creative Director||Sam Shepherd|
|Art Director||Brittany Rivera|
|Design Director||Juan Carlos Pagan|
|Director of Integrated Media||Karen Benson|
|Integrated Production||Joe Calabrese|
|Director of Digital Production||Suzanne Molinaro|
|Asst. Digital Producer||Libby Carespodi|
|Print Producer||Donald Odell|
|Post Producer||Francess Tom-‐Sahr|
|Digital Design||Alex Miller|
|Application Developer||Shane Akins|
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