|Campaign||The Last Family Portrait|
|Brand||Water Is Life|
|Date of First Broadcast/Publication|
|Business Sector||Public Safety, Health & Hygiene|
|Tagline||their first family portrait is probably their last|
|Story||Every 20 seconds, a family in Sub-Saharan Africa loses a loved one to unsafe drinking water. Deutsch took that brutal fact and made a gorgeous, bittersweet campaign for the Water Is Life charity—getting Ethiopians to pose for their first family portraits, which could also be their last.|
|Philosophy||Award-winning photographer Neil DaCosta took the photos. The print ads, each with a call to action,will run in Bloomberg, The Economist and Forbes, among other magazines."Most people go into these rural areas of Ethiopia, snap a picture of the tribes and then leave," said Water Is Life president Kristine Bender. "This is the first time anyone has physically printed, framed and given them a family portrait. You could see the gratitude on their faces. Knowing we are making a difference by capturing an important moment in their life, the project's goal isn't just to give family portraits, it's to keep these families alive."|
|Media Type||Outdoor/Out of Home|
|Chief Creative Officer||Kerry Keenan|
|Executive Creative Director||Menno Kluin|
|Creative Director||Julia Neumann|
|Creative Director||Frank Cartagena|
|Creative Director||Sam Shepherd|
|Art Director||Brittany Rivera|
|Design Director||Juan Carlos Pagan|
|Director of Integrated Media||Karen Benson|
|Integrated Production||Joe Calabrese|
|Director of Digital Production||Suzanne Molinaro|
|Asst. Digital Producer||Libby Carespodi|
|Print Producer||Donald Odell|
|Post Producer||Francess Tom-‐Sahr|
|Digital Design||Alex Miller|
|Application Developer||Shane Akins|
With nearly 20 years of experience at top national agencies such...
Outcome-driven, charismatic marketing and branding executive with...
I lead the creative team at McCann Health in Brazil. Graduating i...
Elsa Rakotoson started off working for fashion and photography ma...
Creative executive who inspires change and fosters new growth by...
It’s increasingly difficult to deliver headlines today. To cut...
Advertising creative genetically predisposed to writing. The O in...