| Title | Danceable Trailers (Film Case) |
| Agency | LAPIZ Hispanic Marketing |
| Campaign | Chicago Latino Film Festival |
| Advertiser | INTERNATIONAL LATINO CULTURAL CENTER OF CHICAGO |
| Brand | Chicago Latino Film Festival |
| Date of First Broadcast/Publication | 2018 |
| Business Sector | Trade Shows, Events & Festivals |
| Philosophy | Latin culture has experienced a boom in the United States, with reggaeton taking American radios and dance floors by storm. Americans were loving our music, but our films? Not so much. To increase diversity and attendance at the 34th Chicago Latino Film Festival (CLFF), we created “Danceable Trailers,” original reggaeton songs based on the plots of three featured movies. We aired them on different Chicago radio stations to promote the festival. At the end of each song, an announcer revealed to listeners that it wasn’t a song they just heard, rather the trailer for a movie featured at the Chicago Latino Film Festival. We also secured placement at popular Chicago nightclubs. DJs at the clubs were given longer versions of the tracks to play or mix live, and delivered the call to action live at the end of the song. By reaching out to our target audience in places where they were already tuning in, we were able to use traditional media in an innovative way, and achieved the most successful year ever for the festival. |
| Media Type | Radio |
| Length | |
| Soundtrack | Virus Tropical |
| Brand Marketing Director | Pepe Vargas |
| Media Agency | Starcom USA |
| Media Planner | Dana Bonkowski |
| Media Planner | Helen McCormack |
| Media Planner | Stephanie Cochin |
| Account Director | Marco Azucena |
| Planning Team | Efrain Bahena |
| Executive Creative Director | Luciana Cani |
| Senior Creative | Maria Bernal |
| Senior Copywriter | Roberto Luque |
| Senior Copywriter | Javier Valle |
| Copywriter | Ernesto Martínez |
| Copywriter | Rodrigo Cantalejo |
| Art Director | Rodrigo Cantalejo |
| Art Director | Freddy Agostini |
| Art Director | Juan Carlos Montes |
| Agency Producer | Brenda Morrison Fell |
| Agency Producer | Brenda Cortes |
| Music Prod Company | Supercharango |
| Music Producer | Ramiro Garcia |
| Music Arranger | Ramiro Garcia |
| Music Composer | Ramiro Garcia |
| Music Composer | Fernando Buriasco |
| Music Arranger | Fernando Buriasco |
| Artist | Alejandro Corres |
| Artist | Emanuel Ntaka |
| Artist | Felipe Herrera |
| Artist | Guadalupe Alvarez |
| Voice | Vanessa Ortiz |
More Work
SEE ALLNew Property Alert: Town Hall 16
- BRAND:
- Clash of Clans
- AGENCY:
- DAVID
Tony B
- BRAND:
- Clash of Clans
- AGENCY:
- DAVID
Builder & Builder Real Estate
- BRAND:
- Clash of Clans
- AGENCY:
- DAVID
Loot for Good
- BRAND:
- Call of Duty Endowment
- AGENCY:
- DAVID
Clash-O-Ween
- BRAND:
- Clash of Clans
- AGENCY:
- DAVID
Late Breakfast 4
- BRAND:
- Burger King
- AGENCY:
- DAVID