Nick Brien

Nick Brien (Nicolas)

CEO, Americas at Dentsu Aegis Network
New York, United States

About me

Nick Brien is the CEO of Dentsu Aegis Network Americas and US. In his role, Nick is committed to creating innovative marketing solutions for clients that drive superior business performance. Nick brings with him over 30 years’ industry experience in a number of leading global roles, including CEO McCann Worldgroup and recently as Global CEO of iCrossing and President of Hearst Magazines Marketing Services. Throughout his career, Nick has held leadership positions at IPG Mediabrands, Arc Worldwide, Leo Burnett and Starcom working with global marketers, such as Microsoft, Coca-Cola, Nestle, L’Oreal, Intel, Mastercard, General Motors, IKEA and American Airlines. Nick was educated at King’s College School, Wimbledon and graduated from the University of Arts, London in 1982. 


CEO Americas
New York, United States
August 2017 - Present (3 years 2 months)
United States
January 2015 - August 2017 (2 years 7 months)
iCrossing is an integrated marketing agency that aligns brands with the passions, interests and needs of their consumers. We create powerful communications and engaging user experiences that deliver superior business results.
In addition to our deep expertise in brand marketing and digital transformation, iCrossing leverages the strength of our Hearst ownership – offering access to rich data, quality content and editorial expertise - to create innovative and effective marketing solutions for our clients.
McCann Worldgroup
April 2010 - November 2012 (2 years 7 months)
As CEO of McCann Worldgroup, he headed a multi-disciplinary organization that spanned over 120 countries and was comprised of eight high-profile companies entrusted with many of the world’s most famous brands: McCann Erickson (the world’s largest advertising agency network); MRM Worldwide (digital marketing/ CRM); Momentum (event marketing/promotion); McCann Healthcare (professional/dtc communications); EXP (global production); UM (media management); Weber Shandwick (public relations) and FutureBrand (consulting/design).
IPG Mediabrands
April 2008 - March 2010 (1 year 11 months)
As Chief Executive Officer, Nick had overall management responsibility for the company’s
independent media agencies, including global media networks UM and Initiative; IPG’s
centralized negotiation entity Magna; media barter group Orion Trading; dedicated Johnson &
Johnson agency J3; specialty business units such as hyper-local agency Geomentum (NSA,
OSI and Wahlstrom), Reprise Media (search), Cadreon (audience marketplace) and The
Emerging Media Lab.
Universal McCann
October 2005 - March 2008 (2 years 5 months)
Under Nick's leadership, Universal McCann brought home the Cannes Grand Prix in 2006 for its work for Lynx Jet. UM Sydney was named the 2006 Cannes Agency of the Year. Among its many notable accomplishments, Universal McCann also won the lion’s share of business in what was one of the largest global media AOR pitches ever for Johnson & Johnson in 2007.
Arc Worldwide
January 2004 - September 2005 (1 year 8 months)
Nick was responsible for organizing a network structure for many of Publicis Groupe's independent marketing services companies into a uniformed global network. He built the business on the three service pillars of direct marketing, sales promotions and digital activation. Arc Worldwide became a global marketing services leader and was responsible for ensuring that Publics Groupe and Leo Burnett clients benefited from consistent diversified capabilities to maximize their integrated marketing effectiveness.
President, Corporate Business Development
Starcom MediaVest Group
April 2001 - December 2003 (2 years 8 months)
At Starcom, Nick pioneered innovative ways to engage consumers and create relevant brand experiences. On his watch, Starcom launched a full portfolio of specialized marketing communications companies. He also established SMG Diversified Services which was comprised of various specialized communications companies, supplemented by a number of key strategic alliances. He was the catalyst in positioning SMG as the leader in marketing communications strategy and was responsible for ensuring that SMG's diversified capabilities maximized its clients' marketing effectiveness.
Leo Burnett UK
April 1992 - March 2001 (8 years 11 months)
Managing Partner
BBJ Media
June 1988 - March 1992 (3 years 9 months)
Media Director
London, United Kingdom
September 1985 - May 1988 (2 years 8 months)
TV Buying Director
Benton & Bowles
United Kingdom
August 1984 - August 1985 (1 year)
TV Buyer
London, United Kingdom
August 1982 - July 1984 (1 year 11 months)
President & CEO, MediaBrands
New York, United States


Business Studies

1979 - Present (41 years 9 months)

1973 - Present (47 years 9 months)

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