Lori Senecal

Lori Senecal

Global CEO at CP+B, Boulder
New York, United States

About me

In Lori's current role as Global CEO for CP+B she oversees CP+B’s global growth and expansion, manages the coordination of the firm's nine international offices and focuses on the agency’s continued global development. Since joining the agency in 2015, Lori has made a tremendous impact on both the business and culture of CP+B, creating a truly modern global agency that is inventive, agile and collaborative, offering consistency internationally with strong local market flair. Lori’s leadership and strong focus on talent has fueled the agency’s development and growth across disciplines and geographies, and recently led Advertising Age to recognize CP+B among the “Creativity Innovators of the Year” while naming Lori among only four “Agency Executives to Watch” in 2016.

Prior to her current role, Lori served as President & CEO of the MDC Partner Network where she was responsible for driving the strategic vision, deepening MDC’s unique model and working with the MDC partner agencies to fuel growth and cross-collaboration throughout the network. Prior to joining MDC Partners, Lori served as Global Chairman and CEO of kbs+. Under her leadership, kbs+ grew from a 250-person domestic agency to over 900 people worldwide and was recognized by Crain's as one of the “Best Places to Work in NYC” as well as being on Advertising Age’s list of “Standout Agencies” for three consecutive years. Prior to kbs+, Lori served as President of the flagship New York office of McCann Erickson and previously, as Global Chief Innovation Officer for McCann Worldgroup.

In 2014, Lori was named one of Advertising Age's "Women to Watch” and in 2013 she was honored at the AWNY Game Changer Awards with a Quantum Leap award for leadership and innovation. She is also a member of the Ad Council Board of Directors

Positions

Global CEO
Boulder, United States
March 2015 - Present (4 years 4 months)
Chairman + CEO, kbs+
New York, United States
November 2014 - March 2015 (4 months)
President & CEO
New York, United States
September 2014 - March 2015 (6 months)
President
New York, United States
July 2007 - August 2009 (2 years 1 month)
Global Chief Innovation Officer
New York, United States
February 2006 - July 2007 (1 year 5 months)
co-Founder,, TAG Ideation
McCann Erickson, New York
February 2003 - July 2007 (4 years 5 months)

Education

Bachelor of Commerce (BCom) Marketing & Finance

Degree Name

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