René Funk
Photographer at Fahrenheit DDB
Lima, Peru
TitleSleeping Beer
Campaign Sleeping Beer
Advertiser Backus SABMiller
Brand Backus Ice
Date of First Broadcast/Publication
Business Sector Beers, Ciders, Lagers
Story Brand brewery Backus Ice , launched its latest campaign called "Sleeping Beer", a beer packaging that becomes a sleeping bag for the beach.
Backus Ice, cares about the comfort of their consumers, as most young people who go to clubs and parties end up closing the night on the beach. Thinking about the activities of young consumers with brand agency Ogilvy & Mather Global Peru Peru and Geometry launched the Sleeping Beer, a package that turns into a sleeping bag for the beach.
Sleeping Beer comes as a package of six pack of beers Backus Ice, that by taking the cans becomes a sleeping bag for the beach. This product is made of a lightweight material and easy to use.
This special edition apart from being a sleeping bag, also keeps iced beer and body heat.
Media Type Print
Executive Creative Director
Executive Creative Director
Art Director
Art Director
Chief Executive Officer (CEO)
Account Director
Account Executive
Art Buyer
Production Company
Agency Geometry Global


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