René Funk
Photographer at Fahrenheit DDB
Lima, Peru
TitleBarbarian Case
Agency
Campaign The Antipinky Pint
Advertiser Barbarian
Brand Barbarian
Date of First Broadcast/Publication
Business Sector Beers, Ciders, Lagers
Story Barbarian, the craft beer inspired by the rudeness of ancestral warriors, could not allow a pinky finger will shame some men. We created the Antipinky Pint, a glass with a ring in iron and testosterone to prevent that little finger from rising up against men.
Philosophy Barbarian, the craft beer inspired by the rudeness of ancestral warriors, could not allow such a calamity. That is why we created a glass with a ring cast in iron and testosterone to prevent that little finger from rising up against men.
Problem Since the beginning of time men have managed to mold the world into a great big rock they use to sculpt their manhood.

Not knowing that all that effort would be in vain, since when drinking a beer an insignificant part rises against their will: their pinky finger.
Result Earned media: 1'150,000
2'700,100 barbarians reached
Brand preference: +30%
Today is the # 1 craft beer in Peru
Media Type Ambient
Length
Executive Creative Director
Deputy Executive Creative Director
Associate Art Director
Art Director
Copywriter
Head Of Planning
Strategic Planner
Chief Agency Producer
Agency Producer
Account Director
Account Executive
Retoucher
Other
Production Company
Audio
Product Design
Photographer

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