|Campaign||The Antipinky Pint|
|Date of First Broadcast/Publication|
|Business Sector||Beers, Ciders, Lagers|
|Story||Barbarian, the craft beer inspired by the rudeness of ancestral warriors, could not allow a pinky finger will shame some men. We created the Antipinky Pint, a glass with a ring in iron and testosterone to prevent that little finger from rising up against men.|
|Philosophy||Barbarian, the craft beer inspired by the rudeness of ancestral warriors, could not allow such a calamity. That is why we created a glass with a ring cast in iron and testosterone to prevent that little finger from rising up against men.|
|Problem|| Since the beginning of time men have managed to mold the world into a great big rock they use to sculpt their manhood. |
Not knowing that all that effort would be in vain, since when drinking a beer an insignificant part rises against their will: their pinky finger.
|Result|| Earned media: 1'150,000|
2'700,100 barbarians reached
Brand preference: +30%
Today is the # 1 craft beer in Peru
|Executive Creative Director||Ricardo Chadwick|
|Deputy Executive Creative Director||Sergio Franco Tosso|
|Associate Art Director||Luciano Leone|
|Art Director||Rudy Camones|
|Head Of Planning||Renato Arauco|
|Strategic Planner||Ricardo Rentería|
|Chief Agency Producer||Vanessa Díaz|
|Agency Producer||Mafer Galarza|
|Account Director||Alberto Goachet|
|Account Executive||Carolina Solari|
|Product Design||Eddi Mérida|
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