| Title | Choose to Smile |
| Agency | Ogilvy Social.Lab Netherlands |
| Campaign | Choose to Smile |
| Advertiser | Coca-Cola Company |
| Brand | 46664/Coca-Cola |
| Date of First Broadcast/Publication | 2015 / 5 |
| Business Sector | Soft Drinks, Tonics |
| Story | It is said that children smile up to 40 times more than adults every day. It’s the first thing we ever learn to do – before we learn to crawl, walk or talk. As we become adults, do we forget the first thing we learn? We challenge you to watch this film without smiling! |
| Media Type | Television |
| Length | |
| Chief Creative Officer | Darre van Dijk |
| Copywriter | Jesse Ridder |
| Art Director | Jurriaan van Bokhoven |
| Account Director | Annelouk Kriele |
| Director | Marleen Jonkman |
| Executive Producer | Karlijn Paardekooper |
| Producer | Sophie Hendriks |
| Researcher | Fem Verbeek |
| Director of Photography (DOP) | Martijn vanBroekhuizen |
| Editor | Pieter Bokhorst |
| Editor | Jelmar Hoekstra |
| Colourist | Laurens Orij ( Crabsalad) |
| Sound Engineer | Wouter Veersema (ParkStudio) |
| VO | Huib Koch |