Granada F.C. - "Make your Life Difficult"

Sra. Rushmore

Sra. Rushmore Madrid, Spain

1989

Brand: Granada F.C.
Country: Spain

Advertiser: Granada F.C.

Title	Make your Life Difficult
Agency	Sra. Rushmore
Campaign	The Gang
Advertiser	Granada F.C.
Brand	Granada F.C.
Date of First Broadcast/Publication	2016 / 5
Business Sector	Sports Teams, Sports Events
Tagline	Eternal Struggle
Story	There are days, and there are glory days!Being a supporter of Granada F.C. it’s not easy, it’s not for everybody.If you think that life is complicate, wait until you become a supporter of Granada F.C. and that is what we call: “Eternal Struggle!”
Philosophy	The campaign was made to capture new members to the historical Spanish football club “Granada F.C.”Granda is an old Club Spain form a very small village, that basically hasn’t win anything in their life.The only reason GranadaFC still have supporters is because of their love… and because they never take the easy road.
Problem	How to attrack new supporters to a club that never wins.
Result	The film gain a massive atetion in spanish Media, making a boost of new members. The film was talked in all the main newspapers in Spain: http://www.abc.es/deportes/futbol/abci-controvertida-campana-abonados-granada-201601261305_noticia.html http://www.marca.com/futbol/granada/2016/01/26/56a7bbb8268e3e3f448b4586.html
Media Type	Web Film
Length	41 seconds
Director	Paco Cruz
Director of Photography (DOP)	Pablo Hernández
Executive Producer	Matt Grousset
Producer	Xoan Cornide
Head of Production	Xavi Ros
Creative Director	David Titos
Creative Director	Pablo Cattáneo
Art Director	Pablo Vilar Pequeño
Copywriting	Sergio Riquelme-Jomoi
Art Director	Guillermo Frank Cotando