| Title | Born Integrated |
| Agency | Serviceplan Group |
| Campaign | Born Integrated |
| Advertiser | Serviceplan |
| Brand | Serviceplan |
| Date of First Broadcast/Publication | 2020 / 4 |
| Business Sector | Advertising & Communication |
| Story | The SP50 anniversary logo - a clear homage to the original agency logo from the 1970s - was followed by an idea that brings Serviceplan's "Born integrated" philosophy to life in the form of a unique arrangement. Whether agency furniture, business equipment, employee and customer gifts, screensavers, social media profiles, advertisements or even the office dog - everything is part of the whole installation, each element bears a section of the anniversary logo. The logo itself serves as a springboard to a microsite. Read out digitally, it leads to the history of the installation and the holistic basic idea of Serviceplan: integration. |
| Media Type | Case Study |
| Length | |
| More Information | www.SP-50.com |
| Design | Studio Oeding |
| Global Chief Creative Officer | Alex Schill |
| Managing Partner | Florian von Hornstein |
| Global Executive Creative Director | Michael Wilk |
| General Manager | Leif Johannsen |
| Innovation Creative | Dennis Fritz |
| Innovation Creative | Anton Reim |
| Photographer | Johann Cohrs |
| Wardrobe / Stylist | Nina Lemm |
| Director | Felix Tonnat |
| Art Director | Florian Zwinge |
| Managing Partner | Markus Kremer |
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