Hilton Worldwide - Waldorf Astoria Hotels & Resorts - "Unforgettable Stories - Trailer"

People Ideas & Culture

People Ideas & Culture Brooklyn, United States

9925

Title	Unforgettable Stories - Trailer
Agency	People Ideas & Culture
Campaign	Unforgettable Stories
Advertiser	Waldorf Astoria Hotels & Resorts
Brand	Hilton Worldwide - Waldorf Astoria Hotels & Resorts
Date of First Broadcast/Publication	2014
Business Sector	Hotels, Resorts
Tagline	Unforgettable
Philosophy	Experience Unforgettable at Waldorf Astoria. We used a series of content pieces and social activations to capture and bring to life the fulfilling personal stories behind those authentic, rich and valuable experiences that only a Waldorf Astoria hotel or resort enables, which have the power to transform your stay into a once-in-a-lifetime unforgettable memory.
Result	21 Mini-documentaries, 6 Cities, 3 Continents, 1M+ views on YouTube alone (+6500% YoY), +14.5% Facebook fans YoY, +90% Twitter followers YoY, And thousands of conversions to .com
Media Type	Web Film
Length	30 seconds
More Information	http://waldorfastoria3.hilton.com/en/index.html
Production Company	CY&N by PI&C
Executive Creative Director	Domenico Vitale
Executive Creative Director	Doug Raboy
Creative Director	Emilie Olsson
Art Director	Clara Calvo-Sotelo
Copywriter	Katie Redmond
Production Manager	Fanny Vasseur
Executive Producer	Mike Paletta
Strategic Planner	Sam Joseph
Strategic Planning Director	Enrico Gatti
Account Manager	Vanessa Zanchi
Account Manager	Sarah Kelleher
Account Supervisor	Kate Chapman
Editor	Travis Gorzelsky
Project Director	Melissa Cordaro