| Title | New Holland Agriculture EXPO 2015 |
| Agency | People Ideas & Culture |
| Campaign | New Holland Agriculture EXPO 2015 |
| Advertiser | New Holland |
| Brand | New Holland Agriculture |
| Date of First Broadcast/Publication | 2014 / 8 |
| Tagline | Together We Feed The World |
| Story | THE CHALLENGE: How do you leverage expo 2015 to put one of the world’s leaders in agricultural machines at the center of the conversation as the symbol of something bigger? THE BELIEF Even in today’s hyper-urbanized, forward-looking day and age farmers are society’s true unsung heroes. THE IDEA Tell the story of the power behind the people who feed the world. |
| Media Type | Case Study |
| Length | |
| Market | United States, Denmark, Italy |
| More Information | http://www.expo2015.newholland.com/newholland-at-expo-2015 |
| Production Company | CY&N by PI&C |
| Executive Creative Director | Domenico Vitale |
| Executive Creative Director | Doug Raboy |
| Art Director | Clara Calvo-Sotelo |
| Art Director | Stefania Sessa |
| Art Director | Emilie Olsson |
| Copywriter | Katie Redmond |
| Copywriter | Jenny Grant |
| Executive Producer | Mike Paletta |
| Account Director | Kate Chapman |
| Strategy Director | Enrico Gatti |
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