| Title | Wyndham Rewards |
| Agency | People Ideas & Culture |
| Campaign | Wyndham Rewards |
| Advertiser | Wyndham Worldwide Corporation |
| Brand | Wyndham Rewards |
| Date of First Broadcast/Publication | 2015 / 5 |
| Business Sector | Hotels, Resorts |
| Tagline | You've Earned This |
| Story | THE CHALLENGE How do you help people realize that 15 iconic brands spanning from economy to upper upscale… all belong to the largest hotel network in the world? THE BELIEF After years and years of empty promises by the hotel industry, it’s finally time for “the 95%” of our society… to be recognized for what they deserve. THE IDEA Bring marketing & operations together to design the most democratic loyalty program in the world… introduced by an altruistic character whose role is to turn regular travelers into today’s heroes. |
| Media Type | Case Study |
| Length | |
| More Information | https://www.wyndhamrewards.com/trec/consumer/home.action |
| Production Company | CY&N by PI&C |
| Executive Creative Director | Domenico Vitale |
| Executive Creative Director | Doug Raboy |
| Art Director | Carter Storozynski |
| Art Director | Emilie Olsson |
| Art Director | Clara Calvo-Sotelo |
| Art Director | Francois Nguyen |
| Art Director | Stefania Sessa |
| Copywriter | Michael Ludwig |
| Copywriter | Katie Redmond |
| Copywriter | Mara Miculescu |
| Copywriter | Ciaran Murphy |
| Director | Jill Greenberg |
| Director | Mike Maguire |
| Director of Photography (DOP) | Daniel Landi |
| Wardrobe / Stylist | Mr. Gammon |
| Producer | Fanny Vasseur |
| Executive Producer | Mike Paletta |
| Account Manager | Vanessa Zanchi |
| Editor | Travis Gorzelsky |
| Strategy Director | Enrico Gatti |
| Project Manager | Melissa Cordaro |
| Associate Producer | Will Utley |