| Title | Red |
| Title (original language) | Rouge |
| Agency | DDB Paris |
| Campaign | Key Rings Campaign - Volkswagen |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Date of First Broadcast/Publication | 2003 / 4 |
| Product | New Beetle Convertible |
| Product (original language) | New Beetle Cabriolet |
| Business Sector | Coupes & Convertibles |
| Tagline | New Beetle Convertible |
| Tagline (original language) | New Beetle Cabriolet |
| Philosophy | A simple idea to explain that. |
| Philosophy (original language) | Une idée simple pour expliquer cela |
| Problem | The idea is to make understand to people that the new beetle exist now in convertible. |
| Problem (original language) | L'idée est de faire comprendre aux gens que la New Beetle existe maintenant en cabriolet |
| Media Type | Billboard |
| Market | France |
| Creative Director | Bertrand Suchet |
| Copywriter | Olivier Apers |
| Art Director | Hugues Pinguet |
| Photographer | Philippe Plantrose |
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