|Business Sector||Retail, Distribution & Restaurants|
|Story|| Today, the Post Office announces the launch of its new travel campaign with new TVC ‘Holiday’ due on air tonight 8 June, launching in prime time across all major stations. Directed by Agustin Alberdi of Stink and created by DLKW Lowe, the full-length 40” TVC ‘Holiday’ is supported by shorter 30” and 20” versions.|
The fully integrated travel campaign brings together in-store activity, TV, press online and outdoor advertising. Social Media plays a key role with the Post Office interacting with customers through the campaign hashtag #HolidayFeeling. Media buying is being handled by Mindshare.
Pete Markey, Chief Marketing Officer comments: “The new campaign puts the focus firmly on the customer, showcasing the positive transformative effect the Post Office can have – in this case with travel insurance and travel money. This is a refreshing new campaign from the DLKW Lowe team which clearly demonstrates how the Post Office is changing to meet the needs of its customers.”
In ‘Holiday’ we see actor Simon Bird at his local Post Office picking up his travel money and, as the Post Office colleague behind the counter wishes him a happy holiday, his world is transformed. Set to the ubiquitous, universally loved 1983 smash hit ‘Holiday’ (re-recorded by MPM) Simon roller-skates down a sunny promenade showcasing some fancy footwork along the way.
Simon Bird comments, “It’s a pleasure to be a part of this campaign and work with a well-loved national institution like the Post Office. I jumped at the chance to dust off my wheels and dip into my now-legendary portfolio of ice-cool, popping-fresh dance moves.”
The ad showcases the extraordinarily good feeling you get when you’ve got all your holiday admin sorted. “Feel good before you go. Get award winning travel money and travel insurance made easy at the Post Office.”
The campaign is supported online by bespke film content including a behind-the-scenes film, stunt film and pre-roll film content. Print and in-store activity will run nationwide. It is the first campaign from DLKW Lowe since their appointment as lead creative advertising agency in November 2014.
|Executive Creative Director||Richard Denney|
|Executive Creative Director||Dave Henderson|
|Chief Strategy Officer||Charlie Snow|
|Strategic Planner||James Dawkins|
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