Melissa Martinez

Melissa Martinez (Mel)

Chief Marketing Officer at DDB Worldwide Inc., New York
Chicago, United States

About me

I am a Marketing and Communications specialist with a passion for telling stories that build brands.

I’ve had the opportunity to collaborate with some of the most brilliant marketers and brightest industry up and comers to do some great story telling. Whether it was reinvigorating an iconic brand through nostalgia, or keeping a 10+ year global positioning fresh – the key to telling great stories always started by putting people first. A killer (human) insight and the best people working together to be innovative, take risks, challenge category conventions and push the bounds of creativity to tell the right story in the right place.

In my current role, as Chief Marketing Officer for DDB New York, I still get to tell a good story –in this case, the DDB New York story. Part of this will include driving key strategic marketing and communications initiatives for the agency as well as leading all new business development and organic growth for New York.

As a former business management lead, my aim is to bring an innovative approach to business development that leverages what I’ve learned from working across such a diverse range of categories (healthcare, financial services, telecommunications, entertainment, consumer-packaged goods and various non-profit organizations) and brands.

I am always looking for a good opportunity to collaborate and look forward to connecting with my current and former colleagues and welcome the opportunity to continue to network with like-minded industry professionals.

Sector Experience

Positions

Chief Marketing Officer
New York, United States
September 2016 - Present (4 years 10 months)
Group Business Director
New York, United States
2014 - 2016 (2 years)
- Led integrated communications planning including retail/promotional efforts and brand planning for the New York Lottery.
- Led digital innovation initiatives and platform development for State Farm.
- Managed development of global brand strategy, planning and the development of a global creative excellence process for BBVA.
Partner Account Director
New York, United States
February 2014 - May 2014 (3 months)
- Led the development of integrated communication partnerships and programs for a leading telecommunications company.
Account Director
New York, United States
September 2012 - January 2014 (1 year 4 months)
- Managed the development of integrated consumer platforms and digital campaigns for various Merck Consumer Care products including – Coppertone, Lotrimin, Tinactin and Dr. Scholl’s.
VP Account Director
New York, United States
January 2008 - August 2012 (4 years 7 months)
- Led the management of integrated marketing communications for the Campbell’s Soup portfolio including: R&W Condensed Soups, Select Harvest, Slow Kettle, Skillet Sauces, Swanson and CampbellsKitchen.com – a destination offering meal solutions with Campbell’s Cooking brands. - Led an integrated team on the launch of Future Friendly – a P&G scale effort that leveraged a portfolio of their leading products to help consumers take small steps to save energy, water and reduce waste. - Collaborated with BBDO’s Soul Branding Team as lead on the Christopher and Dana Reeve Foundation to launch initiatives that promoted awareness of the organization and its mission to cure spinal cord injury by funding research, and improving the quality of life of people living with paralysis.
Account Supervisor
Los Angeles, United States
June 2006 - January 2008 (1 year 7 months)
- Global account lead for Latin America and brand steward for the award winning Global MasterCard Priceless campaign.
- US Hispanic account lead responsible for the development of all integrated communication programs developed in partnership with Telemundo and Univision.
Account Executive
New York, United States
August 2005 - June 2006 (10 months)
- Developed direct to consumer integrated marketing plans for Merck Pharmaceuticals (Gardasil, Vytorin), and Sanofi Aventis (Taxotere).

Education

Bachelor of Business Administration

1999 - 2003 (4 years)

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