Metsä Wood Plan B - "Metsä Wood Plan B"

Hasan & Partners

Hasan & Partners Helsinki, Finland

Awards

9901

This ad is part of the ACT Responsible Collection

Brand: Metsä Wood Plan B
Country: Finland

Advertiser: Metsä Wood

Title	Metsä Wood Plan B
Agency	Hasan & Partners
Campaign	Metsä Wood Plan B
Advertiser	Metsä Wood
Brand	Metsä Wood Plan B
Posted	November 2015
Business Sector	Others
Story	Wood is a sustainable but misunderstood alternative to concrete and steel. MetsäWood is a supplier of premium wood products from responsibly managed forests. We wanted to spread awareness of the possibilities of wood and tackle widespread misconceptions. To reach a skeptical and dispersed professional target group, we had to rely on PR. We decided to show how iconic architectural designs could be constructed from wood. We call this continuous storytelling platform Plan B. Our first two cases were the Colosseum and Empire State Building. In the first four months, Plan B generated 350 articles and reached 225 million people in the eight target markets. Metsä Wood is a supplier of premium wood products mainly for construction purposes. All of the wood can be sourced to responsibly managed forests.
Media Type	Digital
Creative Director	Design Director
Copywriter	Mick Sheinin
Copywriter	Mark Maher
Art Director	Timo Huopalainen
Graphic Designer	Mikko Oksanen
Developer	Dean Clatworthy
Agency Producer	Emily Reed
Agency Producer	Salla Tuomi
Account Director	Reino Tikkanen
Account Director	Heidi Eriksson
Account Manager	Reino Tikkanen
Account Manager	Heidi Eriksson
Production Company	Perfect Fools, Stockholm
Developer	Stefan Lagergren
Developer	Perfect Fools
Director of Photography (DOP)	Toni Pasanen
Director of Photography (DOP)	Jukka Honkanen
Director	Ville Lahti
Production Coordinator	Rebecca Lamberg
Vice President (VP)	Mikko Saavalainen
Designer	Sami Hovi
Creative Director	Ville Riikonen
Account Director	Mikko Lähdeoja
Account Director	Johanna Salovaara
Account Director	Junior Consultant