PowerChair Football Argentina - "VR Power Trainer"

R/GA

R/GA Buenos Aires, Argentina

Awards

5220

This ad is part of the ACT Responsible Collection

Brand: PowerChair Football Argentina
Country: Argentina

Advertiser: PowerChair Football Argentina

Title	VR Power Trainer
Agency	R/GA
Campaign	VR Power Trainer
Advertiser	PowerChair Football Argentina
Brand	PowerChair Football Argentina
Date of First Broadcast/Publication	2016 / 11
Business Sector	Disease Awareness, Support Groups & Associations
Problem	Powerchair is an NGO oriented to giving wheelchair users the chance to participate in Argentina’s most popular sport, football. Initially players would get together at a set location to play soccer with their motor-powered wheelchairs. These players often have little to no mobility and therefore need to be accompanied to the physical location of their training sessions. The national squad players live far away from one another, which makes it difficult for them to practice together consistently. Since not many people know about this NGO, it takes a lot of effort for them to achieve their goals. These difficulties impeded their growth as a team and did not allow effective improvement. The key challenges were to achieve the most real VR training platform possible and adapt its hardware to the wheelchair so it can be used by the players in their homes. They had a very specific set of needs regarding training that were at the core of our thinking. Fulfilling those needs would help us achieve our objectives and help the team to get the kind of results that would attract media attention and more players to the sport. With this mindset, we set out to develop a design approach solution to the problem. Using human-center design we were able to discover the solutions that would help us fulfill the needs of the players by designing a functional system on a relatively new platform that could be replicated very easily. We designed our environment around player provided information, that helped us to take advantage of the player’s knowledge of the game and include it in the digital experience with the maximum fidelity so it feels as real as possible.
Result	We co-created the VR simulator exercises with the coach based on the players need. We mapped problems according to the context and prioritized them. The biggest challenges were: - Low training frequency - Necessity of constant supervision because of their condition - Logistic challenges for moving the athletes from one corner of the country to the other So, we created a VR simulator to help players to improve their skills allowing them to train in a virtual space without going through the hassle and logistics of being transported to the same training space. We did it based on 4 experience pillars: - Control - Aim - Position - Speed We worked with tech, creating fast proofs of concept and trying them with the real players, we had feedback and validations every week, we tested them in controlled environments and validate them out in the field to make it as real as possible.
Media Type	Case Study
Length	119 seconds
Art Director	Sebastian Graccioli
Creative Director	Sebastian Graccioli
Creative Director	Diego Gueler
Designer	Guillermo Lizarzuay
Production Company	Bomba Cine
Production Company	Casa Kiev
Director	Nahuel Varela
Director	Federico Castro
Producer	Guillermina Ortiz
Producer	Julieta Zajaczkowski
Producer	Florencia de Mugica
Agency Producer	Rosario Dobroevic
Music Company / Composer	Casa Kiev
Creative Team	Christian Leal Saint-Jean
Creative Team	Sebastián Higueret
Director of Creative Technology	Andres Pagella
Editor	Julián Vey
Executive Creative Director	Mariano Jeger
Music & Sound Design	Salmon Osado
Programmer	Fernando Draghi
Programmer	Nicolas Schteinschraber
User Experience Architect	Federico González