Tebo Samaniego

Tebo Samaniego

Director Creativo Digital at Norlop VML
Ecuador, Ecuador

About me

Tebo Samaniego, currently the Creative Director at Norlop VML, is a seasoned professional in the advertising and marketing industry. With a career spanning several years, Tebo has honed his expertise in both traditional and digital realms, leading creative strategies and SEO initiatives for a diverse range of clients.

Professional Experience:

Digital Creative Director, NORLOP WT: Spearheaded innovative digital campaigns, blending creativity with technology to drive brand engagement.
Creative Director, BASICA LATAM: Led the creative vision across Latin America, developing campaigns that resonated with a diverse audience.
Creative Director, MCV Publicidad: Managed a team of creatives, delivering high-impact advertising solutions.
Creative Director, COOPER Digital: Focused on digital-first strategies, integrating creative concepts with digital platforms.
Core Competencies:

Design Thinking: Applying a human-centered approach to solve complex problems and drive innovation.
Team Leadership: Directing and inspiring creative teams to achieve excellence.
Production Management: Overseeing the production process to ensure quality and efficiency.
Creative Strategy: Developing compelling ideas, strategies, and concepts that align with brand objectives.
Strategic Planning: Crafting strategic plans for both public and private sector campaigns.
Copywriting: Skilled in writing persuasive ad copy, radio, and TV scripts.
Skills:

Advertising
Copywriting
Creative Direction
Sector Experience:

Automotive
Pharmaceutical
Politics
Beverages
Sports

Awards:

Condor
Fepi
FIAP
Ojo de Iberoamérica
Effie Award
Clients:

Tebo has worked with an impressive roster of clients, including Cadbury, Coca-Cola, Copa Libertadores, Copa Sudamericana, the Presidency of the Republic, Grupo Tigre Brasil, Cordialsa, Western Union, Unicef, Redni, Dyvenpro, Haagen Dazs, Betty Crocker, and others.

For more information, please visit my website at tebosamaniego.com and my LinkedIn profile at linkedin.com/in/tebosamaniego.

Sector Experience

Positions

Director creativo Digital
Norlop VML, Quito
Ecuador
September 2019 - Present (4 years 7 months)
Spearheaded innovative digital campaigns, blending creativity with technology to drive brand engagement.
Directeur de création
MCV
QUITO, Ecuador
September 2011 - March 2017 (5 years 6 months)
Dirección de equipo.
Dirección de producción.
Formulación de ideas, estrategia y conceptos creativos.
Planeación estratégica de campañas públicas y privadas.
Redacción de textos para anuncios, guiones de radio y tv

Manejo Creativo de diversas cuentas entre las que destacan: Bridgestone Región Andina, Copa Libertadores de América, Copa Sudamericana, Ministerio del Interior Ecuador, Ministerio de Salud Pública, Ministerio de Relaciones Laborales, Presidencia de la República del Ecuador, Vicepresidencia de la República del Ecuador, Princesa de Chocolate, Club de Golf Los Cerros, Schlumberger, Yokohama, Avena Polaca, entre otros.

Other professional activities

Effie LATAM

Awards Jury Member
November 2020 - Present (3 years 5 months)

PHNX 2021

Awards Jury Member

PHNX 2022

Awards Jury Member

PHNX 2024

Awards Jury Member

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