Robin joined the VCCP Berlin family in March 2014, arriving from VIACOM International Media Networks (MTV, VIVA, Nickelodeon and Comedy Central).
As the company’s vice-president, he managed the Brand Solutions & Insights creative unit for Germany, Austria and Switzerland. He formed a ton of partnerships with multiple lifestyle brands and across all touch points, leading all trade marketing activities and brand experiences.
Before that, Robin spent seven years at Coca-Cola, where his last role saw him join the global content excellence team in Atlanta. At Coca-Cola’s headquarters and in his capacity as Group Manager Digital Brand Experience, he was responsible for the brand’s interactive creative work and strategies at a global level.
Prior to joining Coca-Cola, Robin worked for Razorfish and Schmidt und Kaiser overseeing global digital work for brands such as Daimler and adidas.