Supakit Yindeeanant
Creative Team at Nudejeh
Thailand
TitleThe Break-Up
Agency
Campaign The Break-Up
Advertiser Pataya Food Industries
Brand Nautilus Tuna
Date of First Broadcast/Publication
Business Sector Fresh Fish & Seafood
Philosophy Describe the campaign/entry:We found a way to make boring fact entertaining by collecting all entertainment including images, soundtrack, and script, in one place to make people become aware of it.Creative Execution:The director used a song, characters, a scenario, and cliché break up lines to tell a story of a relationship between two people.The film received over 1 million views, 4000 likes, and 28,000 shares on Facebook within 24 hours. It currently has approximately 7 million views on Facebook and YouTube. Most importantly, we have turned boring topic into something fun.To talk to Thai young-adults who are mostly workaholic and don’t have time to eat about a boring message about healthy eating, we chose to attack them at their most vulnerable time: when they look at their phones and shopping for food during their breaks. We presented our simple yet engaging content film via Facebook, a place where young-adults are most engaged in, telling a simple yet impactful story that encouraged them to change the way they eat.The Case study titled The Break-Up [video] was done by GREYnJ United Thailand advertising agency for product: Nautilus Tuna (brand: Pataya Food Industries) in Thailand. It was released in Feb 2016. 
Media Type Case Study
Length
Executive Creative Director
Copywriter
Art Director
Art Director
Art Director

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