New Orleans Jazz & Heritage Foundation - "Rise and Shine"

LIGHT+CO New York, United States

Awards

9917

Brand: New Orleans Jazz & Heritage Foundation
Country: United States

Advertiser: New Orleans Jazz & Heritage Foundation

Title	Rise and Shine
Agency	LIGHT+CO
Campaign	Rise and Shine
Advertiser	New Orleans Jazz & Heritage Foundation
Brand	New Orleans Jazz & Heritage Foundation
Date of First Broadcast/Publication	2021 / 2
Business Sector	Culture, Leisure & Sport
Tagline	Have you ever been saved by a song?
Philosophy	When the COVID-19 pandemic rolled across the globe, it silenced live music everywhere. Perhaps nowhere was that silence more deafening than New Orleans. To help offset the fallout for struggling musicians, the New Orleans Jazz & Heritage Foundation launched a Music Relief Fund last spring. Through their efforts, they’ve distributed more than $1MM to musicians across Louisiana. And this year on February 9, one week before we endure a silent Mardi Gras, the New Orleans Jazz & Heritage Foundation will commence the next wave of relief efforts in partnership with independent creative agency LIGHT+CO, by asking people everywhere a simple question: Have you ever been saved by a song? Jazz & Heritage Foundation’s latest effort will kick off with a PSA entitled "Rise and Shine" -- helmed by director Benjamin Sonntag and featuring New Orleans' own Troy “Trombone Shorty” Andrews -- created to reawaken the New Orleans and to invite music lovers everywhere to join together and help the city's sound carry on for generations to come.
Media Type	Web Film
Length	239 seconds
Soundtrack	"Everything I Do Gohn Be Funky (From Now On)"
Advertising Manager	Kia Robinson
Advertising Manager	Troy Andrews
Advertising Manager	Bill Taylor
Advertising Manager	Don Marshall
Advertising Manager	Asia Muhaimin
Advertising Manager	George Wilde
Founder / Chief Executive Officer (CEO)	David Cameron
Founder	Pamela Cameron
Account Director	Diana Gonzalez-Cash
Executive Creative Director, Writer	Sean Vij
Creative Director, Art Director	Bryan Carroll
Agency Producer	Chris Capretto
Business Affairs Manager	Adam Caviezel
Very Special Thanks	Laura Ferguson
Very Special Thanks	Stanton Hill
Very Special Thanks	Janet Wollman
Very Special Thanks	Freddy Jones
Very Special Thanks	Amanda Rizzo
Production Company	Twisted Fiction
Director	Ben Sonntag
Line Producer	Maury Strong
Director of Photography (DOP)	Michael "Cambio" Fernandez
Drone Operator	Gabriel Velasco
Gaffer	Chip Carey
Key Grip	Lucas Porterfield
Sound / Playback	Eric Ledet
Key Prop	Chere Theriot
Location Manager	Leonard Reynolds
Production Supervisor	Tracy Keller
Creative Representative	Jill Rheel
Editing Company	Cabin Edit
Editor	Rob Watzke
Editorial Producer	Katy Lester
Assistant Editor	Jonatas da Silva
Managing Partner	Carr Schilling
Editorial Company Executive Producer	Adam Becht
Post Production	Shape + Light
Creative Director	Rob Trent
Executive Post Producer	Cara Lehr
VFX Producer	Crystal Rossmann
Music	Venn Arts
Music	Found Objects
Music Supervision	Jonathan Hecht
Music Supervision	Sarah Tembeckjian
Music Executive Creative Director	Jay Wadley
Music Executive Creative Director	Trevor Gureckis
Executive Music Producer	Jennie Armon
Music Creative Director	Ben Marshall
Music Creative	Adam Weiss
Music Arranger	Nadav Nirenberg
Music Producer	Nick Chomowicz
Music Coordinator	Agatha Lee
Recording Audio Engineer	Derik Lee
Music Head of Production	Matt Nelson
Musician	Troy Andrews
Musician	Julian Gosin
Musician	Roger Lewis
Musician	Chauncey Yearwood
Musician	Gabe Medd
Musician	Evan Margulies
Musician	Nora Nalepka
Musician	Morgan Price
Sound Design and Mix	Eleven
Sound Design and Mix	Jeff Payne
Sound Design and Mix	Jordan Meltzer
Assistant Mixer	Andrew Smith
Assistant Mixer	Marco Tornillo
Mix Executive Producer	Melissa Elston
Colorization	a52 color
Colorist	Gregory Reese
Color Producer	Jenny Bright
Executive Producer Color	Thatcher Peterson
Music Composer	Allen Toussaint
Master Use	Blue Note Records