Lucas is an integrated creative leader with a global view, who has lived in France, Brazil, Chile, Mexico, Argentina, the US and the UK.
Currently, as Executive Creative Director at J Walter Thompson, London, he is responsible for the office’s creative vision and overall output. Previously, he was Digital Executive Creative Director at J Walter Thompson, London. And before that Executive Creative Director at WPP Digital’s largest agency, POSSIBLE, first in the US and then in the UK.
He came into the industry as a film director, moved into traditional advertising and dove deep into digital when the first signs of digital were just beginning to show in the world. He has spent over 20 years crafting and directing stand out, effective, digital and integrated campaigns for clients such as Shell, Nestle, P&G, Gillette, Heineken and Danone. During those years, Lucas has led creative teams as small as 4 people and as large as 80+ people, driving local, regional and global work for some of the most respected agencies in Argentina, the US and the UK.