Lucas Peon
Executive Creative Director at J. Walter Thompson London
London, United Kingdom
TitleBoth Sides
Agency
Campaign Both Sides
Advertiser HSBC
Brand HSBC
Date of First Broadcast/Publication
Business Sector Banking & Financial Services, Investments, Stock Brokers
Story Launched across 12 UK cities and selected London boroughs, ‘Both sides' celebrated the international influences on British culture, from R&B’s influence on grime music to the obvious French inspiration behind Oasis’ anthem Champagne Supernova. Each advert highlighting that thanks to the mutual exchange of ideas, culture and innovations the United Kingdom will always thrive when it is 'part of something far, far bigger', in spite of the ever-impending Brexit deadlines.
Media Type Print
Executive Producer
Creative Director
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team

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