Lucas Peon
Executive Creative Director at J. Walter Thompson London
London, United Kingdom
TitleFull English
Agency
Campaign Full English
Advertiser HSBC
Brand HSBC
Date of First Broadcast/Publication
Business Sector Banking & Financial Services, Investments, Stock Brokers
Story In 2019, for the first time in history, there was an all English final in both The Champions League (Spurs vs. Liverpool) and the Europa League (Arsenal vs. Chelsea). And while it was a great achievement for English football, it was also a golden opportunity to remind people that it wouldn't have been possible without a little help from overseas player and managers – Belgium’s Eden Hazard, Egypt’s Mo Salah & Germany’s Jurgen Klopp to name but a few. A perfect demonstration of HSBC UK’s brand belief that the UK performs better when connected to the rest of the word.
Media Type Print
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Team
Creative Team

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