Title | Sex Never Gets Old |
Agency |
The Gate
|
Campaign |
Sex Never Gets Old
|
Advertiser |
Church & Dwight Co., Inc.
|
Brand |
Replens
|
Date of First Broadcast/Publication |
2021 / 3
|
Business Sector | Health & Pharmaceutical Products
|
Tagline | Sex Never Gets Old |
Story | 'Sex Never Gets Old' is a campaign which celebrates sexual intimacy amongst a diverse range of older people, breaking down misconceptions surrounding sex and intimacy in later life. |
Philosophy | 'Sex Never Gets Old' is a campaignwhich celebrates sexual intimacy amongst a diverse range of older people, breaking down misconceptions surrounding sex and intimacy in later life. |
Problem | Older people are ignored in advertising and there is a taboo in society around older people and sex or intimacy. |
Media Type |
Outdoor/Out of Home
|
More Information | https://www.replens.co.uk |
Creative |
Stephen Webley
|
Chief Creative Director |
Lucas Peon
|
Creative |
Rob Bovington
|