Volvo - "The Get Away Car "

Forsman & Bodenfors Göteborg

Forsman & Bodenfors Göteborg Göteborg, Sweden

10248

Title	The Get Away Car
Agency	Forsman & Bodenfors Göteborg
Campaign	The Get Away Car
Advertiser	Volvo
Brand	Volvo
Date of First Broadcast/Publication	2017 / 1
Business Sector	Cars
Story	International research, undertaken by Volvo Cars, shows that six out of ten people globally want to spend more time pursuing outdoor activities – with hiking, running and cycling topping the most-popular list. Among those who feel unable to prioritise their hobbies, 68 per cent indicated that their work takes up too much time in their life. Responding to these insights, Volvo Cars’ new V90 Cross Country campaign encourages people to rediscover their passions and adventures that they once loved and prioritised. The campaign film, shot in and around Vancouver, Canada, follows four business professionals reconnecting with their loved ones and the passions of their past, leaving the city behind in their Volvo V90 Cross Country for surfing, fishing and nature photography trips.
Media Type	Television
Length	172 seconds
Production Company	Park Pictures
Producer	Tim Kerrison
Head of Production	Sophie Hubble
Executive Producer	Stephen Brierley
Director of Photography (DOP)	Evan Prosofsky
Director	Vincent Haycock
Music Supervision	Jenny Ring
Music / Sound Design	Hanan Townshend