Pulp (Nonthaporn) Ketmanee
Creative group head at Leo Burnett Thailand
Bangkok Metropolitan Area, Thailand, Thailand
TitlePet Shows for Good
Agency
Campaign Pet Shows for Good
Advertiser Soi dog Foundation, The Voice Foundation, Home4Animals Foundation
Brand Soi dog Foundation, The Voice Foundation, Home4Animals Foundation
Date of First Broadcast/Publication
Business Sector Animal Rights/Safety/Adoption
Story Pet Shows for Good Zero baht show to raise unexpectedly high donation from pets to strays During the midst of crisis COVID-19, we witnessed kindness flourishes among people. There were Pansook cabinets installed in many areas for those affected by the pandemic to get free food and necessities. However, we might forget about our friends in sheltered homes. They suffer from contracting of donation, food, and medical supplies. When everyone is busy trying to save themselves, who else is better to help animals than animals together?! We helped Soi Dog Foundation to come up with the campaign “Pet Shows for Good” that pets’s owners record their cute little acting to post online on Facebook and Instagram to support the campaign for people to donate to foundations. The donation goes to Soi Dog, Home4Animals, and The Voice Thailand to buy food and medical supplies. From the foundation’s posts of the campaign, the word spread out quickly. Celebrities joined in and that sprung into a huge user generated contents. Viewers smile while watching these videos and their donations make sheltered animals smile again too. After just two weeks, the campaign received 300% donations with zero budget spent. “Pet Shows for Good” help from friends to friends.
Media Type Direct Response
Length
Chief Creative Officer
Art Director
Art Director
Copywriter
Account Executive
Head of Production
Project Manager
Editor
Online Artist
Online Artist
Chief Creative Officer Sompat Trisadikun
Creative Group Head Nonthaporn Ketmanee
Art Director Nonthaporn Ketmanee, Sompat Trisadikun
Copywriter Narisapongse Rakwattananont
Account Executive Thayanee Dechadee
Head of Production Kree Mangkang
Project Manager Sudrak Eiamjaroon
Editor Kemachad Gunpai
Online Artist Nittaya Saelim, Natthachida Navamachiti
Online Production Company Digitas Thailand

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