|Agency||Saatchi & Saatchi|
|Date of First Broadcast/Publication|
|Business Sector||Lottery & Gambling|
|Tagline||Betway. Heed your Hunch|
|Story||The adverts begin with groups of friends talking amongst each other, debating which way to bet on the Betway app, whether on top scorers in a game, or a match’s outcome. At the moment of decision, the scene switches into the hero’s brain, and into the office of The Hunch where their deliberations are dramatised. His office is decked in sporting memorabilia and is populated by teams of brain cells, all helping The Hunch to weigh up which information to trust, and eventually formulate the opinion we follow. When The Hunch reaches his conclusion, we rejoin the scene of camaraderie in real life, and hear the lead character make an assured decision, off the back of their hunch.|
|Philosophy||Betway, together with Saatchi & Saatchi, have launched a new integrated campaign across Europe, featuring ‘The Hunch,’ their first since the account was won in August 2018. The new campaign brings the notion of ‘having a hunch’ to life. A hunch is a universal feeling we all know. It’s the feeling that makes being a sports fan exciting, and it’s what makes you stick to your guns when debating a sporting outcome with friends. The new Betway adverts personify ‘The Hunch’ into an all new brand character, and give sports fans an extra reason to trust their convictions, and bet with confidence. He is a charming, larger than life figure who charismatically occupies a part of every betting punter’s brain.|
|Editing Company||Final Cut|
|Audio Post Production||750mph|
|Post Production||MPC LDN|
|Production Company||Stink Films|
|Executive Creative Director||Kate Stanners|
|Executive Creative Director||Guillermo Vega|
|Creative Director||Franki Goodwin|
|Creative Team||Tom Juneau|
|Creative Team||Chris Landy|
|Planning Team||Sam Wise|
|Planning Team||Cedric Legrand|
|Account Management||Theo Moran|
|Account Management||Fergus Waddell|
|Creative Producer||Stephanie Evans|
|Agency Producer||Sam Robinson|
|Media Buy||OMD EMEA HQ|
|Media Planner||Dan Booth|
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