About me
Anne's a seasoned marketing professional with a track record of driving business results through collaboration and creativity. She understand the power of talent, vision, ideas and technology to help brands reach their full potential.
She joined TripAdvisor to build the first global offline approach to advertising that delivers a measurable return on spend. Prior to TripAdvisor, Anne was Managing Director at MDC Partners, an agency holding company. Anne spent much of her 25 years in the advertising business at Fallon Worldwide, eventually becoming President of their New York office. Most notably, she was a Founding Partner and CEO of independent agency Toy. One of the agency’s most celebrated campaigns, “Elf Yourself” for OfficeMax, achieved unique notoriety when it spread virally to reach 200 million people in less than six weeks.
She's been featured in Fast Company, co-hosted a pilot for NBC's Oxygen Network, and was named a “Woman to Watch” by Advertising Age. She is a guest lecturer at Columbia University and is one of a group of industry leaders who co-authored the book “The 22 Immutable Laws of Advertising and How to Break Them.” Anne received the “Changing the Game Award” – an honor given by Advertising Women of New York to honor women who’ve reinvented their businesses to meet today’s challenges.