Patrick Bennett

Patrick Bennett

ECD at iCrossing
New York, United States

About me

I like to think my job is to make people feel.
Make people feel closer to brands like Samsung, DIRECTV, Voya, TD Bank, British Airways, and Verizon by connecting on an emotional level about what matters most to them... Not to us marketers.
With a background that spans everything from tv, radio, and out-of-home to complex global sites, display, social, digital video, and mobile — I build diverse teams across disciplines, then make them feel energized to collaboratively cultivate their best ideas and not feel constrained by channels.

I particularly enjoy making client partners feel inspired about the potential of their brands and products by bringing a passion to creatively solve their business problems. (I actually enjoy leading new business pitches.)

I live in New York City.

Caribbean travel and culture are my first loves

Positions

SVP, Executive Creative Director
New York, United States
2012 - Present (7 years 8 months)
A 15-year award-winning veteran of the industry, Patrick Bennett joined iCrossing in 2012 to provide creative leadership across all projects in New York.
Previously, as SVP Group Creative Director at Ogilvy, he led the global consolidated business for SAP — from brand television, to digital content initiatives, to direct mail, and everything in between. Before that, he led the global digital business for Samsung Electronics while at Digitas, branding and launching their HDTV offerings and reimagining their international web presence among other things.
Patrick has also reinvented online loyalty programs for Guinness while at Euro RSCG, built the online marketing offering at RG/A for Verizon, and played for the Yankees...by leading creative on their yearbooks, magazines and regional marketing. Other notable past clients include Six Flags, Delta Air Lines, and Kraft. 
Co-Founder
Uncommon Caribbean Media
February 2010 - Present (9 years 7 months)
Senior Partner, Group Creative Director
New York, United States
March 2011 - February 2012 (11 months)
Led creative on the consolidated, global SAP account for general and digital advertising, direct marketing and other communications.

- Kicked off global TV campaigns
- Launched new products
- Led expansion of the successful airport campaign
- Planned innovative experiences for global events
- Concepted and led the launch of the British Airways “You’re really invited” campaign
VP Group Creative Director
New York, United States
March 2008 - March 2010 (2 years)
Global creative leader primarily on Samsung Electronics

- Led global redesign of Samsung.com
- Led major product launches
- Led team in revitalizing Samsung product imagery positioning
- Completely restructured creative team
- Led creative for Kraft branded content launches for Planters, Philadelphia Cream Cheese, and others
- Led massively successful Real Women of Philly social UGC campaign
Partner, Associate Creative Director
New York, United States
January 2006 - March 2008 (2 years 2 months)
Creative leader primarily on Six Flags

- Led team on entire 2008 rebranding for Six Flags
- Redesigned SixFlags.com contributing to a increase in online sales of over 50%
- Led team in 2007 creative of Six Flags digital projects overseeing visual, copy, and development contributing to being awarded all Six Flags brand work without pitching
Creative Director
Euro RSCG New York
August 2005 - December 2005 (4 months)
- Led the re-imagination of the Guinness 1759 Society CRM program for Diageo
- Managed team of visual designers, copywriters, developers, animators, information architects, and database designers across multiple offices towards the site relaunch
- Led creative on Baileys.com redesign
Art Director / Online Marketing Specialist
New York, United States
February 2004 - August 2005 (1 year 6 months)
Led the creation of the online marketing practice

- Established online marketing team of over 25
- Implemented process guidelines for completion of all OLA projects
- Led learning sessions on implementing processes for other client teams
- Led over 100 Verizon projects in first year for over 7.8 billion impressions, 12.8 million generated clicks and over 200,000 orders for consumer DSL alone
Creative Director
Goodspeed & Associates
February 1999 - December 2002 (3 years 10 months)
Led print, direct, web, out of home, and packaging initiatives from conception to production for clients including MLB, The Yankees, A&E, Showtime and Topps

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