Luke Eid

Luke Eid

Global President, Digital and Innovation at TBWA\Worldwide
New York, United States


Global President, Digital and Innovation
New York, United States
March 2015 - Present (5 years 5 months)
Responsible for leading the overall development and integration of digital and emerging products & services for TBWA as well as heading up Digital Arts Network, TBWA’s digital specialist capability encompassing over 1000 specialists across 29 markets.

Directly involved in the leadership of key global brands including Apple, Nissan and McDonald’s.

Have been with TBWA for 10 years across various roles in Australia, Hong Kong and NYC.


BFA Communication Design, Interactive Media

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