The Royal British Legion - "Story behind the Scenes"

Y&R London

Y&R London London, United Kingdom

6464

Title	Story behind the Scenes
Agency	Y&R London
Campaign	2015 Poppy Appeal campaign
Advertiser	The Royal British Legion
Brand	The Royal British Legion
Date of First Broadcast/Publication	2015 / 10
Business Sector	Charities, Foundations, Volunteers
Story	This poignant campaign meticulously recreates portraits of First World War soldiers with modern Service men, women and veterans. This juxtaposition reminds audiences that The Royal British Legion’s Poppy Appeal supports both the Armed Forces men and women of the past, and those of today. To create the work, portraits of modern veterans and serving personnel were photographed by Tom Reeves in the world’s oldest running photography studio. These powerful images were captured using the exact same camera, technique, and hand-painted background as Tom’s grandfather, Benjamin Reeves, used to photograph First World War soldiers in 1915. It was the first time the camera had been used in over 65 years.
Media Type	Web Film
Length	202 seconds
Production Company	Stink Films
Advertising Manager	Gary Ryan
Creative Director	Psembi Kinstan
Art Director	Alex Bamford
Account Director	Ben Boyles
Strategy Director	Fran Miles
Account Manager	Max Bennett
Agency Producer	Bob Loyal
Agency Producer	Martin Caulfield
Photographer	Tom Reeves
Director	HILOW
Executive Producer	Jon Chads
Director of Photography (DOP)	Joseph Gainsborough
Sound	Richard Enterazi
Editing Company	HILOW
Editor	Qasim Arshad
Mixer	Barni Sparkes
Mixer	Suite TV