Lucas Sotelo
Designer at La América
Buenos Aires, Argentina
TitleMaltas Amigas
Agency
Campaign Maltas Amigas
Advertiser Cerveceria Y Malteria Quilmes
Brand Quilmes
Date of First Broadcast/Publication
Business Sector Beers, Ciders, Lagers
Story In Argentine advertising, beer friendship has always been represented by men, a stigma that the number one beer company in Argentina breaks with this fun piece that bets on the strength of the bonds of friendship between women to present Quilmes Double Malt, the company's new launch.
Media Type Television
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