Katy Pergel
Agency Producer at Serviceplan Group
München, Germany
TitleSpeaking Images 2015
Agency
Campaign Speaking Images 2015
Advertiser World Press Photo Annual
Brand World Press Photo Annual
Date of First Broadcast/Publication 2015
Business Sector Trade Shows, Events & Festivals
Story Each year, World Press Photo honours the world’s best photographs in journalism. And in 2015, World Press Photo will be lending these images a voice with a special edition of its yearbook: the first book ever to have pages/images consisting of printed loudspeakers. Thanks to an innovative and patented technology developed with the University of Chemnitz over several years, it is now possible to let each page speak for itself. Each printed image is also a printed loudspeaker. As soon as the page is turned, sound is emitted by the loudspeaker which covers its entire surface. The sound then stops on the next page. Each image therefore tells the observer its own unique story, provides background information and evokes emotion with genuine voices and authentic sounds. 
Media Type Direct Marketing
Length
Chief Creative Officer
Executive Creative Director
Creative Director Matthias Harbeck
Agency Producer
Copywriter
Copywriter
Copywriter
Art Director

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