NN Group - "Cycle of Life"

Khanna\Reidinga\Faralley\LeBon

Khanna\Reidinga\Faralley\LeBon Amsterdam, Netherlands

7629

Title	Cycle of Life
Agency	Khanna\Reidinga\Faralley\LeBon
Campaign	Cycle of Life
Advertiser	NN Group
Brand	NN Group
Date of First Broadcast/Publication	2015 / 10
Business Sector	Insurance
Tagline	You Matter
Story	To follow up on the recent launch of its new brand mantra, ‘You Matter’, NN is launching an emotive film that explores how what matters to each of us, changes over the course of a lifetime. The film features people between the ages of 0 – 100, from all across Europe, answering the same simple question – ‘what truly matters to you right now?’ The reactions show clear trends about how what matters changes to each of us as we age.
Philosophy	To follow up on the recent launch of its new brand mantra, ‘You Matter’, NN is launching an emotive film that explores how what matters to each of us, changes over the course of a lifetime. The film features people between the ages of 0 – 100, from all across Europe, answering the same simple question – ‘what truly matters to you right now?’ The reactions show clear trends about how what matters changes to each of us as we age.
Media Type	Web Film
Length	189 seconds
Director	Kay Lindhout
Production Manager	Julius van 't Hek
Producer	Marius van de Weerd
Editor	Amber Hooijmans
Executive Producer	Karlijn Paardekooper
Creative Director	Rikki Khanna
Creative Director	Hesling Reidinga
Production Company	Czar Jr
Agency	Khanna\Reidinga\Faralley\LeBon
Agency Producer	Gemma Trounce