Canadian Down Syndrome Society - "Mindsets"

FCB Canada

FCB Canada Toronto, Canada

Awards

3678

Brand: Canadian Down Syndrome Society
Country: Canada

Advertiser: Canadian Down Syndrome Society

Title	Mindsets
Agency	FCB Canada
Campaign	Mindsets
Advertiser	Canadian Down Syndrome Society
Brand	Canadian Down Syndrome Society
Posted	November 2021
Business Sector	Charities, Foundations, Volunteers
Story	Fitness holds the power to improve cognition for people with Down syndrome. Down syndrome athletes have observed strengthened memory, enhanced learning, boosted social skills, and increased confidence – all of which allow for a more independent lifestyle. But it’s never been proven, so we recruited 200 people with Down syndrome to do just that.Introducing Mindsets, an evidence-based, globally unprecedented study to prove the link between fitness and cognition for the Down syndrome community.
Media Type	Case Study
Chief Creative Officer	Nancy Crimi-Lamanna
Executive Creative Director	Andrew MacPhee
Associate Creative Director	Michael Morelli
Associate Creative Director	Marty Hoefkes
Copywriter	Jon Dawe
Art Director	Jerry Yang
Chief Strategy Officer	Shelley Brown
Strategy Director	Eryn LeMesurier
Strategy Coordinator	Audrey Zink
Managing Director	Tim Welsh
Account Director	Blake Connolly
Account Supervisor	Ilaria Ragno
Agency Producer	Adriana Laborde
Project Manager	Cori Pettit
Production Artist	Douglas Hayter
Production Artist	Jesse Reid-Smith
Production Artist	Dominic Pimpare
PR	Shannon Stephaniuk
Production Company	FuelContent
Director	Scott Drucker
Director of Photography (DOP)	Scott Drucker
Cameraman	Scott Drucker
Cameraman	Chet Tilokani
Photographer	Chet Tilokani
Editor	Jon Garofalo
Sound Design Company	Grayson Matthews
	Kelly McCluskey
Director	Mark Domitric
	Brian Bernard
	Rich Hamilton
App design	Bliss Interactive