Ronald Barreiro is the Managing Partner & GM of Dentsu JaymeSyfu. Prior to an acquisition deal sealed with Dentsu in 2016, Ronald was GM at DM9 Jayme Syfu. After joining in 2009, Ronald helped steer the agency to multiple wins at the Philippine 4As Agency of the Year awards: 2009 & 2013 Best in Management of Business; 2010, 2012, 2013, & 2014 Best in Industry Leadership & Community Service; and its very first Agency of the Year award in 2013.
To add to DM9’s excellent performance in global creative competitions, Ronald, along with his partners Merlee Jayme & Alex Syfu, led DM9 to win back-to-back Agency of the Year awards from Campaign Asia-Pacific in Singapore (2012 & 2013) for the agency’s inspired leadership, management excellence and overall performance.
Ronald is actively involved in industry organizations such as the Ad Standards Council (Board Member for 2 yrs) and the 4As, acting as its Chairman in 2015.
On its very first year of operations as Dentsu Jayme Syfu, Ronald helped sustain its excellent performance, winning Gold in the 2016 Campaign Asia-Pacific’s Agency of the Year Awards.
Before joining Dentsu JaymeSyfu, 8 years of his agency life was spent working on numerous Nestle accounts of Publicis Manila as its Head of Account Management. He had the privilege of handling mega brands like Nescafe, Nido and Milo; and was also tasked to grow the business of brands like Nestea, Cerelac, Bear Brand, Nestle Ice Cream and Nesvita.
As an Account Manager of Basic Advertising in the early 90s, he was fortunate to handle a good mix of clients that included Colgate-Palmolive Philippines, PhilamLife Insurance (AIG), Novartis and San Miguel Corporation.
Ronald hails from a family of media practitioners and graduated with a BS Commerce degree major in Marketing Management at De La Salle University.
In his free time, he loves watching movies with his wife, Jane, and his 2 kids, Isabella and Miguel Antonio. If he has enough energy after a gruelling day at work, he plays badminton with friends or swims a few laps in the pool.